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Fake News: Who do consumers trust?

Newsflare investigates 

 

When nearly three quarters of people say they've read fake news or weren't sure - how can media re-establish itself as a trusted and dependable source of information?


New independent research commissioned by Newsflare from Morar Research, surveyed 2000 members of the British public to investigate what the media industry can do to re-build trust.

 

With decreasing trust of traditional media, people are putting more trust into eyewitness video accounts. Can UGC help media companies restore public confidence?

 

Who is Newsflare?

 

Launched in 2012, Newsflare is an online video marketplace that brings together the world’s media and members of the public who own great video. Newsflare’s platform connects members of the public who have shot engaging video and media companies that want to publish or broadcast it, catering to the growing demand for eyewitness video.

 

Newsflare boasts a substantial community of video contributors and supplies video to news organisations, production companies, TV shows and brands worldwide, including ITN Productions, MTV, BSkyB, MSN, CNN, NBC, MailOnline, Bild, Discovery and National Geographic